My Changing View of KU

At first, I was skeptical of Kindle Unlimited. For one thing, the author gets less money per book for a book read on KU as opposed to one they sell if they charge $2.99 or more for an average size book. And, in the beginning, KU wasn't that popular. With the books I put on the program to see how they did, they just didn't have enough people reading them on KU to bother with the program.

That has changed, however. The pay per page read on KU hasn't changed, but the number of people involved has. Now, enough people read on KU that it has the volume to make money for the author. It's still true that the author will make more if the person would buy the book instead, but most people who pay for a KU membership only read KU books. It makes sense that if they pay the monthly fee they don't want to spend extra money buying them, not when they get unlimited access to those books on KU.

Therefore, as it turns out, it's like two different marketplaces that rarely overlap. The people who read the most Kindle books usually have a KU membership and don't buy many books outside KU. And, of course, the people who don't have a KU membership are the ones who buy the books. Now, my KU sales almost equal my other sales, and I plan to put the rest of the books I publish into the program.

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