Monday, September 16, 2019

National Play-Doh Day

September 16th is National Play-Doh Day. The soft toy didn't begin as a type of modeling compound or art and craft material at all. In the early 1900s, it was used as a wall cleaner, especially to remove soot stains coming from fireplaces and stoves. At that time, many homes burned coal. which left a dark residue on the walls. Noah McVicker of Kutol Products, a soap maker based in Cincinnati, Ohio, had formulated the reusable putty-like cleaner at the request of Kroger grocery stores.


After World War II, however, many homes transitioned from coal to natural gas, and there weren't as many stained walls. Therefore, the demand for the pliable wall cleaner diminished. Joe McVicker, trying to save his Kutol company, discovered that a teacher was using the wallpaper cleaner for her students to make Christmas ornaments. He took the same ingredients: flour, water, salt, boric acid, and mineral oil and added coloring to sell it in the toy market.

Play-Doh was marketed as an educational tool in the Cincinnati schools in the mid-fifties. In 1956, it was introduced at an educational convention and picked up to sell in department stores. When major children's television shows advertised the product in 1957, Play-Doh's success was ensured, and it's been around ever since. In 2003, the Toy Industry Association put it on its "Century of Toys" list, a tribute to its long-lasting appeal.



______________________________________

No comments:

Post a Comment