For years, the trend has been to have the main character(s) on the cover of a book. Designers believed this appealed to and drew in more readers. Research has definitely proven that covers are critical in getting potential readers to take a closer look. An attractive cover will cause readers to pick a book, while an unattractive one will result in them passing it by.
In the last couple of years, however, publishers have developed another perspective. They wonder if showing a character's face might impede the reader envisioning the person in a way they find attractive, and perhaps it is better to leave facial features to the reader's imagination. This resulted in heads being cut off or showing the back view of a character.
Now, there seems to be a new trend of not showing a character at all. I don't have a personal preference from these three options, as long as the cover is attractive. No matter which is used, I will envision my own look for the characters from the written descriptions. But I find the choices people make for covers interesting, and I like the design aspect of publishing.
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