Amazon Audible division (ACX) helps with marketing by furnishing codes for free audible books. It provides a winning opportunity for all three parties involved. The listener gets a free Audible book, and the author (as well as the narrator in royalty share) gets credit for the sales.
This is a good way for a listener to learn about authors that might be new to them and find out whether or not they like their audiobooks. Likewise, authors have the opportunity to pull in new listeners and encourage additional reviews. Remarkably, I often find that my ebook sales rise on books where I offer free promo codes.
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